Directions: Refer to the line graph and pie-chart below and answer the question that follows. The line graph shows Ice-cream market size (in crores) in India from the year 2010 to 2015 and the pie chart depicts percentage market shares of different Ice-cream brands in 2013.

Ice-cream market in India



Market Share of various companies in 2013

1
If the market share of Vadilal increases by 38% from 2013 to 2015, what would be the approximate market share of Vadilal in 2015?
» Explain it
B
Approach I:

Market share of Vadilal in 2013

=   13 × 8500  = ₹ 1105 crore
100

Market share of Vadilal in value in 2015

=   (100+38) × 1105  = ₹ 1524.9 crore
100

Therefore, Market share of Vadilal in 2015 in percentage

=   Market Share of Vadilal in value  × 100%
Total Market Share

=   1524.9  × 100% = 16.94% ≈ 17%
9000

Approach II:

138% of 13% of 8500 = 1524.9 

∴   Reqd % =   1524.9  × 100 = 16.94% ≈ 17%
9000
2
What is the difference between the market share of Amul and that of Mother Dairy in 2013?
» Explain it
C
Difference between the market share of Amul and that of Mother Dairy in 2013 = 28 – 6 = 22%

22% of Market size of Ice-cream in 2013

= 22% of 8500 cr

=   22 × 8500  = ₹ 1870 crore
100
3
If the market share of all the companies remain the same in 2014, what was the increase/decrease in the turnover of Amul from 2013 to 2014?
» Explain it
A
It's evident from the Line-graph that the Market size of ice-cream from 2013 (8500 cr) to 2014 (7500 cr) has decreased.

∴   Decrease in market size from 2013 to 2014 = (8500 – 7500) = 1000 crore

∴   The decrease in market share of of Amul's turnover

= 28% of 1000 cr

=   28 × 1000  = ₹ 280 crore
100
4
What is the market share of Mother Dairy in 2016, if the market share of each company remains the same as in 2013 and the ice-cream market increased by 20% from 2013 to 2016?
» Explain it
C
Approach I:

Increased Ice-cream market size in 2016

= 120% of 8500

=   120 × 8500  = ₹ 10200
100

∴   Market share of Mother Dairy in 2016

6% of 10200 cr

=   6 × 10200  = ₹ 612 crore
100


Approach II:

Market share of Mother Dairy in 2016

120% of 6% of 8500 = ₹ 612 crore
5
If the market share of the companies in 2015 is the same as in 2013 and in 2016 the ice-cream market increases by 10% from the previous year but the share of Kwality Walls falls by 20%. What is the percentage change in the market share of Kwality Walls from 2015 to 2016?
» Explain it
D
Increased Ice-cream market in 2016

110% of 9000 cr

=   9000 × 110  = 90 × 110 = ₹ 9900 crore
100

Value of share of Kwality Walls in 2015 which is same as in 2013

= 35% of 9000

=   9000 × 35  = ₹ 3150 crore
100

Therefore, value of share of Kwalitywalls in 2016 after decrement of 20%

80% of 3150 cr

=   3150 × 80  = ₹ 2520 crore
100

Now, % share of Kwality Walls in 2016

  2520  × 100 = 25.45%
9900

Total percentage change in Market share of Kwalitywalls in 2016 = 35 – 25.45 = 9.54%