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What is Marketing - Marketing Quiz 2 for IBPS SO and SBI SO Exams

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Directions: Study the following questions carefully and answer the questions given below.

Important for :
1
Evaluating marketing performance by comparing it to established standards is part of:
» Explain it
D
Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary. If an objective states where you want to be and the plan sets out a road map to your destination, then control tells you if you are on the right route or if you have arrived at your destination.

Option 'D' hence is the most appropriate choice here.

Ref: www.marketingteacher.com/marketing-controls/

Hence, the option D is correct.
 
2
Kumar is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company’s product. Kelly is studying the company’s:
» Explain it
B
The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place.

The option B, hence, is the correct answer.
 
3
Polaroid is aiming its 'Cool Cam', a newly launched camera, at teenagers. It clearly suggests that teenagers are Polaroid’s:
» Explain it
D
If a company through its ad campaign seems to be offering its product to a particular class or group, that class or group is termed as its target market. 

Option 'D' hence is the best choice here.
 
4
 McDonald’s runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company:
» Explain it
C
Children, senior citizens and minority groups in advertisements clearly indicate that McDonald is targetting these very groups. 

In its own words, "McDonald's aims to offer a friendly, fun environment for everyone to enjoy. We seek to appeal to a wide range of people, from families who love our Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy our freshly ground coffee and free WiFi."

Option 'C' is hence the most appropriate choice here.
 
» Explain it
D
While developing a Marketing Strategy once you are sure of your target market you should define your marketing methods, which should aim at satisfying your customers' needs, wants or desires, keeping marketing mix (Product, Price, Plance and Promotion) in mind.

Option 'D' is, hence, right here.
 

IBPS SO 2017 Mains exam is approaching and most of you must be preparing hardest to complete the maximum syllabus with an aim to secure the marks that can land you among the toppers. Keeping the same in mind, www.smartkeeda.com has brought to you Marketing Quizzes with Marketing Questions that can prove extremely beneficial for the upcoming IBPS SO exam. Here’s a 10 Marketing Question set for you to practise. Read the question carefully and try to select the correct answer. Thorough explanation with examples is given with each of the questions. Kindly go through the explanation part once you finish all the 10 Marketing questions.  

All the best!